Primus Media Awards

Our Vision and Purpose

The awards feature 40 different categories, including general excellence. It also features regional categories for indigenous broadcasting in Yoruba, Igbo, Hausa, and Pidgin.

Celebrating excellence among young Nigerian broadcasters.

Motivating talent retention within the broadcast industry.

Encouraging innovation across TV, radio, and digital media platforms.

Building a national network of next-generation media professionals.

The Award Process Brief

The PMA follows a rigorous, multi-phase selection process to ensure fairness and transparency:

Nomination: An open, voluntary system where eligible broadcasters (aged 18–35) submit entries via an online form.

Longlisting (Phase I): A compliance screening to ensure all entries meet eligibility and documentation requirements.

Celebrating excellence among young Nigerian broadcasters.

Shortlisting (Phase II): A technical evaluation by subject-matter experts to limit each category to a maximum of five nominees.

Presenter of the Year: The flagship award is determined by a simple majority vote of the entire jury.

Our process

The Award Process Brief

As the flagship platform of Primus Media City, the awards celebrate outstanding achievements across the Nigerian media landscape, evolving from a radio-focused start in 2021 to a comprehensive industry-wide honors system.

A core mission of the awards is to identify and encourage talent among young practitioners (ages 18–35), providing a vital launchpad for the next generation of media leaders.

To ensure maximum credibility, winners are selected by an expansive, 50-member professional jury who evaluate nominees based on strictly verifiable facts and professional standards.

While rooted in Ibadan, the awards have successfully expanded their footprint with specialized state editions and high-profile "Media Nite" events, such as those held in Osun State.

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